Effective Date: March 16, 2026

At Booty Center (“we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://bootycenter.com/ (the “Site”) and use our fitness coaching, AI tools, and apparel shop.

1. INFORMATION WE COLLECT

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Information”).

• Contact & Account Data: Name, email address, phone number, and mailing address.
• Health & Fitness Data: Height, weight, body measurements, fitness goals, injuries, and activity levels provided during your assessment.
• AI Tool Data: * Body Scanner: Photos or videos you upload for body composition and posture analysis.
  • Meal Tracker: Photos of food and nutritional logs.
  • Lab Parser: Biomarkers and health data from blood work or medical PDFs you upload.
• Payment Data: Credit card numbers and billing information (processed securely via third-party processors like Stripe or PayPal).
• Technical Data: IP address, browser type, and cookies used for site functionality and analytics.

2. HOW WE USE YOUR INFORMATION

We use your information to provide a highly personalized coaching experience, specifically:

• To create and manage your custom 6 or 12-week training and nutrition plans.
• To process your orders for apparel and digital products.
• To analyze your physical progress via our AI Body Scanner.
• To provide coaching support via WhatsApp, email, or Zoom.
• To improve our AI algorithms and website performance.

3. DATA RETENTION & SECURITY

• AI Photos: Photos uploaded to the Body Scanner are used for immediate analysis. We prioritize your privacy by deleting these images from our active servers immediately after the analysis is generated, unless you explicitly choose to save them to your transformation gallery.
• Security Measures: We implement industry-standard security measures (SSL encryption) to protect your data. However, no method of transmission over the internet is 100% secure.

4. SHARING YOUR INFORMATION

We do not sell your personal information. We only share data with:

• Service Providers: Third parties who help us operate our Site (e.g., cloud hosting, payment processors, email delivery services).
• Legal Requirements: If required by law, subpoena, or to protect the safety and rights of Booty Center and our clients.

5. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

As a California-based company, we comply with the California Consumer Privacy Act. You have the right to:

• Know: Request a list of the categories of personal information we collect.
• Delete: Request that we delete your personal information (subject to certain legal exceptions).
• Correct: Request that we fix inaccurate personal information.
• Opt-Out: While we do not sell data, you may opt-out of certain data sharing for targeted advertising.

6. COOKIES AND TRACKING

We use cookies to enhance your experience, remember your login details, and track site traffic via tools like Google Analytics. You can instruct your browser to refuse all cookies, but some parts of the Site may not function properly as a result.

7. THIRD-PARTY LINKS

Our Site may contain links to other websites (e.g., Instagram, TikTok, WhatsApp). We are not responsible for the privacy practices or content of these third-party sites.

8. CHILDREN’S PRIVACY

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it immediately.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Effective Date” at the top.

10. CONTACT US

If you have questions or concerns about this Privacy Policy or your data, please contact us at:

BOOTY CENTER

9 MACARTHUR PL

APT NORTH 1007

SANTA ANA, CA 92707

Email: [email protected]